ADV 206 Study Guide - Midterm Guide: Web Design, Copywriting, Typography
Document Summary
The purpose of this exam is to evaluate your grasp of the basic concepts, major points and techniques covered in chapters 6 through 10 of our text and class presentations/discussions. The test will consist of 20 multiple-choice questions (3 points each), seven (7) short-answer questions (4 points each), one (1) complete-the-chart question (6 points), and one (1) match the terms question (6 points). There will also be one extra credit question (5 points). You will answer the multiple-choice questions on a scantron form. So, bring a #2 pencil (better, bring two) There will be a question on the cheetos, altoids and the chick-fil-a cases. You should be familiar with each case and know the major points made in each case. The questions will relate to the cases and the subject of the chapter, and what the case demonstrates or what a key issue was. Chapter 6: covers the basic types of strategic research and how they are used.
