LAW 122 Chapter Notes -Kyocera Communications, Apple Inc., Herfindahl Index
10 Mar 2014
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Worksheet: metric 3 market share & market analytics. Use the industry overview below to answer the questions that follow: The mobile phone market in the united states covers the sales of mobile phone devices, smart phones, and pdas (personal digital assistants). Table 1 below provides the annual sales volume of mobile phones from 2004 to 2009. Table 2 details the market share of the top handset manufacturers. Table 1: us mobile phones: sales volume & value 2004-2009. Market share = sales revenue / total revenue. Sales revenue = total revenue * market share. 2012=11. 6865+11. 6865*5%=12. 274: large retail chains form a leading distribution channel in the us mobile phone market, accounting for 28% of the total value in 2009. In comparison, wireless service providers account for 23%, independent retailers 15%, and other sources account for 32%. Mkt100 - metrics mastery worksheets: calculate the three firm concentration ratio and the herfindahl index for the us mobile phone market (using 2009 market share values).
