SOC221H5 Study Guide - Midterm Guide: Empirical Measure, Focus Group, Content Analysis
Document Summary
When accepting something as being true because someone in a position of authority says it is true or because it"s in an authoritative publication. Accepting something as being true b/c it"s the way things have always been". Even if trad knowledge was once true, it can become distorted as it"s passed on, and soon is no longer true: common sense. It"s valuable in daily living, but it allows logical fallacies to slip into thinking. Useful and sometimes correct, but also contains errors, misinfo, contradiction + prejudice: media myths. Television portrayals of crime and other things don"t accurately reflect social reality. Competing interests use the media to win public support: personal experience. Has a strong impact and is a powerful source of knowledge. Data: the empirical evidence or info that a person gathers carefully according to established rules or procedures; can be quantitative or qualitative. Qualitative data: info in the form of words, pics, sounds, objects, etc.
