ADMS 2511 Chapter Notes - Chapter 6: Icann, Viral Marketing, Web Analytics

• School: York University
• Department: Administrative Studies
• Course: ADMS 2511
• Professor: Anita Patel

Document Summary

Provides companies with opportunities for companies to expand worldwide at low cost. Electronic commerce (ec/e-commerce): process of buying, selling, transferring/exchanging products, services, or information via computer networks (incl. E-business: e-commerce+ servicing customers+ collaborating with business partners_ performing electronic transactions w/ organizations. Based on degree of digitization: product/service sold process of production, delivery agent or intermediary. Purely physical organizations/ bricks-and-mortar organizations- everything is physical. Clicks-and-mortar organizations- ecommerce activities but business is primarily performed in the physical world. (partial ec) Internet marketing- opens a wider market for the seller- international, and local. Business-to-employee(b2e): organization to employee- services like benefits, training classes, purchase of discounted insurance, travel packages, tickets to events, corporate products on company"s website. E-government: deliver information and public services to citizens and business partners and suppliers. Efficient way of conducting transactions, delivery of public services. Mobile commerce (m-commerce): ec conducted entirely in wireless environment. Business model: method by which company generates revenue to survive.