SOCIOL 2Z03 Lecture 15: SOCIOL 2ZO3 Lecture 15 - March 10th.docx

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In statistically terminology the difference between the two groups is not statistically significant: topics appropriate for survey research, descriptive, exploratory and explanatory, used for measuring attitudes and behaviours, unit of analysis = respondents (who may represent others family, organization, etc), large samples, original data, guidelines for asking questions, questionnaire 2 types of questions: Closed ended questions: respondent is asked to select an answer from a pre determined list: select appropriate question forms: statements vs. questions, make items clear: familiar, widely used, single meanings, avoid double barreled questions, respondents must be competent to answer: i. e. , knowledgeable, respondents must be willing to answer: sensitive issues, questions should be relevant to the respondent, shorter questions are better, avoid negative items, avoid biased items.

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