CCT208H5 Chapter Notes - Chapter 5: Design Issues, Dependent And Independent Variables, Null Hypothesis

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One of the differences between the two styles comes from the nature of the data. Soft-data: in the form of impressions, words, sentences, photos, symbols, and so forth dictate different research strategies and data-collection techniques than hard data, which are in the form of numbers. Qualitative researchers often rely on interpretive or critical social science, follow a nonlinear research path, and speak a language of cases and contexts. they emphasize detailed examinations of cases that arise in the natural flow of social life. Quantitative researchers rely on a positivist approach to social science. They follow a linear research path, speak a language of variables and hypotheses, and emphasize measuring variables and testing hypotheses that are linked to general causal explanations. Linear: research that proceeds in a clear, logical, step-by-step straight line. It is more characteristic of a quantitative than a qualitative approach to social research. Nonlinear research path: research that proceeds in a circular, back and forth manner.

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