COMM 251 Chapter 3: COMM251 Chapter 3.docx

• School: Queen's University
• Department: Commerce
• Course: COMM 251
• Professor: Erica Carleton

Document Summary

Perception: process of receiving information about and making sense of the world around us. Entails: deciding which info to notice, categorizing info, how to interpret info within framework of our existing knowledge. Selective attention: process of attending to some information received by our senses and ignoring other information: sa influenced by char. Of person or object being perceived, particularly its size, intensity, motion, and repetition, and novelty + context the target is perceived in: sa triggered by things/people who might be out of context. E. g. confirmation bias: tendency to seek out info that confirms/supports/favours self-concept + also screens out info contrary to our values and assumptions. Sa also influenced by our assumptions and conscious anticipation of future events: tend to select info consistent with formed opinions/theories about something and ignore contrary information. The two mentioned biases pertain to selective attention (for exam purposes)