CMN 279 Lecture : lecture notes.docx
13 Mar 2014
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Document Summary
Follow the persuasive strategy of grabbing attention, creating interest, reducing resistance, and motivating action. Aim of letter is to excite reader about resume and get an interview. Address the letter to an individual by name (title, department) if possible. For advertised jobs, name the source; include job title, date, and publication. If someone referred you, name that person (with permission) Include the exact position and that you are applying for it. Show knowledge of the reader"s business or industry; can describe your strongest qualifications but only if exceptional (body contains these details) Use only one paragraph, with fewer than four sentences. Use two or three paragraphs organized to parallel your r sum (education, experience, skills) Focus on what the reader gains, not on i ; avoid lists of words, personal opinions. Show you are prepared to work with little training needed. Choose key points plus examples from r sum to support all claim statements.
