VIC163H1 Lecture Notes - Media Consumption, Advertising Age, Ikea
15 Mar 2014
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Document Summary
New space for children and for tweens. (had to invent the word tween to talk about them) We noticed that there was a secondary effect: and infantalization (the space of adults who want to stay children) - peter-pan-demonium. Abstract spaces that will have deep repercussions on psychological/emotional/ concrete spaces. From oct. 2011 marketing magazine ad-age - igens - half of kids have access to mobile media device. Before baby boom, advertising was only geared towards adults (kids were a non- entity) As families became more af uent, and the wants of adults had been met, people started focusing on their kids, and there was a new attitude to this demographic (barbie, g. i. After that, the rise of children"s" tv programming. Not even necessarily overt commercials - covert commercials. Allowance came in, and things changed - kids had their own money and they could spend it how they liked.
