MKTG 2030 Chapter Notes -Command Paper, Swot Analysis, Decision Matrix
16 Mar 2014
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Assignment: the case assignment is double-spaced and page limit is exclusive of exhibits. I will not hold you to exact page limit but if you go over 10 pages you are writing too much. The format was discussed in a lecture and the slides are on the cmd. I will not answer emails on the case the assignment is to figure it out !! How to do a case: read it. Ignore it for a day or 2: crunch the numbers, write it up, cases are fixed at a point in time, case information is self-contained. No research is expected or required (in fact, it"s counter-productive) Look carefully at the exhibits what do the numbers really tell you. The parts: executive summary (no more than 1 page, problem/issue statement (1 paragraph, situation analysis, alternatives, evaluation of alternatives.
