GMS 200 Study Guide - Quiz Guide: Culture Of Asia

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 200
• Professor: Bamidele Adekunle

Document Summary

In order for mccain to mature in the asian market i believe that they need to have a global initiative for targeting the masses, try meeting the challenges of a specific area, and be aware of cultural differences. The fact that mccain wants to grow in the chinese market is because of the losses in north america. The company wants to compensate in asia with countries such as india and china that have a large population. How the company can grow overall and be successful in. Asia is by completing the stages of market entry strategies and direct investment strategies. Mccain has already entered the market and is looking to expand they have already met this task. Another aspect in the success of a foreign market is having an understanding of how the. Asian culture is in order to fully submerge into the prospering business market overseas.