PSYC 2310 Chapter Notes - Chapter 6: Transtheoretical Model, Theory Of Planned Behavior, Attitude Change
Document Summary
Different ways in which people acquire their attitudes: Include three distinct components: affect, cognition, behavioural tendency. Information: classical conditioning, operant conditioning, observational learning or modeling. Attitudes- positive and negative evaluations of people, objects, events, and ideas. Operant conditioning- a type of learning in which behaviour that is rewarded increases, whereas behaviour that is punished decreases: can influence attitude formation and attitude expression, typically involves a direct or conscious process. Observational learning/modeling- a type of learning in which people"s attitudes and behaviour are influenced by watching other people"s attitudes and behaviour. Attitudes vary in their strength, and strong attitudes are more likely to predict behaviour than weak ones- stronger attitudes are highly important to the person and are often formed on the basis of direct experience. Attitudes on topics that are highly important to us ate more predictive of our behaviour.