SOCI 3710 Lecture : Lecture 05

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The super bowl as a spectacle of consumption: has been dubbed the greatest spectacle of all sports", but clearly more than just a sporting event, a (north) american cultural institution; a must see" event, a spectacle that is almost entirely built around consumption a ritual of consumption, super bowl parties involving a lot of food and alcohol you can even purchase purchase super bowl party supplies, http://www. youtube. com/watch?v=echamfgyfgc, also see a spike in sales of big screen tvs. Watching the super bowl for the ads: the most obvious things we consume when watching the super bowl are the commercials, no other televised event has managed to turn the ads into the main stars of the show, people actually want to watch the ads and discuss them with others; many more interested in the commercials than the actual game, helps to explain why so many advertisers scramble to get a spot on the super.

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