ECO100Y5 Chapter Notes - Chapter 4: Demand Curve, Price Drop, Negative Number
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Demand is elastic when qd is responsive to change in price. Demand is inelastic when qd is unresponsive to change in price. It is usually better to know percentage change in prices of various products rather than fixed amount. Knowing the initial demand is also useful. Price elasticity of demand ( ); measure of responsiveness of qd to change in commodity"s price. = % change in qd new old/average (new + old/2)/new old/average (new + old/2) This measure is called price elasticity of demand / demand elasticity. Increase in price associated with decrease in quantity. Elasticity is 0 when price leads to no change in qd (vertical demand curve: means consumers do not alter consumption when price changes. Availability of substitutes and time period under consideration. Total expenditure depends on price elasticity of demand. Change in total expenditure depends on relative changes in price and quantity.
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Over the last year your boss has noticed that it would be useful for your firm to understand how consumers behave when variables in the market change and how these changes affect the total revenue for your product. You have been asked to do an analysis for your product, Good A, by addressing the following questions and reporting the results to your boss in a formal paper.
Questions:
- Define the price elasticity of demand? What information does it provide? How is it calculated?
- Define the income elasticity of demand? What information does it provide? How is it calculated?
- Define the cross-price elasticity of demand? What information does it provide? How is it calculated?
- What is total revenue? How is it calculated?
- Define elastic, inelastic, and unitary elasticity means. How are these related to total revenue? Explain your answers.
- With respect to the price elasticity of demand, construct a graph using the data in Figure1. Illustrate the ranges on the demand curve that indicate elastic, inelastic, and unitary elasticity. Explain your answers. Enter non-numerical responses in the same worksheet using textboxes.
- Calculate the total revenue for each level of demand and post into the table, Figure 1. (Copy and paste this table into the Microsoft Word document that will form part of your submission.)
- Using the midpoints formula presented in the textbook, calculate the price elasticity coefficient for each price level, starting with the coefficient for the $4 to $6 level. For each coefficient, indicate each type of elasticity: elastic demand, inelastic demand, or unitary demand. Post your answers into the table, Figure 1.
- Assume that the income of consumers changes by 10%, and as a result the quantity demanded for Good A changes by 8%. What is the income elasticity of demand for Good A? What does this mean for your company?
- Assume that the price of competing Good B decreases by 5% and as a result, the quantity demand for Good A decreases by 8%. What is the cross-price elasticity for your product? What type of goods are Good A and Good B?
Figure 1: The Demand Schedule for Barbeque Dinners
Price | Quantity Demanded | Total Revenue | Elasticity Coefficient | Elastic or Inelastic | |
$4 | 100 | __________ | XXXX | XXXX | |
6 | 80 | __________ | __________ | __________ | |
8 | 60 | __________ | __________ | __________ | |
10 | 40 | __________ | __________ | __________ | |
12 | 20 | __________ | __________ | __________ | |
14 | 1 | __________ | __________ | __________ |