MKT 100 Chapter Notes -Abraham Maslow, Taco Bell, Mattress

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Marla Spergel

Document Summary

A motive is a need or want that is strong enough to cause the person to seek satisfaction. One of the best-known paradigms for explaining these motive types was developed by abraham maslow more than 30 years ago. Maslow categorize 5 groups of needs, namely, physiological, safety, love, esteem, and self-actualization. It deals with the basic biological necessities of life: food, drink, rest, and shelter. Although for most people in developed countries these basic needs are generally met, there are those in both developed and less-developed countries who are less fortunate. However, everyone remains concerned with meeting these basic needs. Marketers seize every opportunities to convert these needs into wants by reminding us to eat at taco bell, drink milk, sleep on a simmons beautyrest mattress, and stay at a marriott. Good marketers add value to their products or services by nudging people up the needs hierarchy and offering information on as many of the pyramid needs as they can.