MKT 100 Chapter Notes -Toronto Zoo, Food Marketing, Green Marketing

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Marla Spergel

Document Summary

Social trends shape consumer value around the world. Social trends tend to change over time in their popularity and importance, and savvy marketers work hard to identify emerging trends to understand whether they present an opportunity or pose a threat to their business. Some of these social trends that have gained prominence recently include: Green marketing involves a strategic effort by firms to supply customers with environmentally friendly merchandise. Although thus green trend is not new, it is growing. For companies selling environmentally friendly products, this trend represents a great opportunity. However, firms that sell products considered harmful to the environment may find this trend a threat to their business and must innovate to stay in business. Individuals canadian and businesses are taking actions to reduce the harmful effects of their consumption and production decisions. For example social media marketing shows how the toronto zoo use twitter to spread important information about protecting the environment.