AREC 202 Lecture Notes - Marginal Revenue, Demand Curve, Natural Monopoly

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1 producer who controls the market e. g. at&t. Nike (they are the only company that can make nike shoes) Increasing returns to scale lead to a natural monopoly. They can control prices and make them ridiculous. The amount of money earned for producing an additional unit. For a perfectly competitive market, for one producer, mr = market price. If we look at the demand curve for a monopolistic company. The corresponding point for that quantity on the demand curve. Hint: you must charge one price for all units! Mr = the corresponding point on the demand curve the difference between that corresponding point, and the corresponding point for the first unit. The price you set depends on how many units you"re selling. If you sell 1, you can charge the corresponding price from the demand curve. But if you sell 2, you have to charge the corresponding price for the second unit, for both the first and the second unit.

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