COMM 310 Study Guide - Final Guide: Systems Development Life Cycle, Data Warehouse, Management Information System
Document Summary
The university of british columbia comm 391 (introduction to management information systems) 2012w2 final exam reference sheet. Authorized for use during the final examination relevant only for comm 391 sections 202/203 (saunders, adam r. ) Defines how a company"s product/service fulfills the needs of customers (i. e. how the business will attract customers; why will customers choose to do business with your firm instead of another; what your firm will provide that others do not/cannot). It is also the primary source of competitive advantage. Data: raw facts representing events such as business transactions; unprocessed facts of interest to end users (singular: datum). Example: customer [ ] bought product [ ] for $[ ] on date [ ]. Information: a meaningful aggregation of facts that is useful to human beings in management and decision making. Example: year-to-date revenues from customer [ ] are $[ ], average gross margin from customer [ ] is [ ]%, compared to firm average of [ ]%.
