COM CM 380 Study Guide - Final Guide: Fundamental Attribution Error, Chronemics, Consistency

• School: Boston University
• Department: Mass Communication, Advertising & Public Relations
• Course: COM CM 380
• Professor: All

Document Summary

Nature of being or nature of human interaction. Realist (there is truth but we haven"t found it yet) vs nominalistic (truth keeps changing) vs social constructivist (e. g. sex and gender) (social standards, ex: beauty preferences we think he"s more successful because he"s taller. Focus on dyads/relationships (ex: theorizing about a marriage: structural (how its made)/functional (how it works) Focus on groups and organizations: interpretive, critical. Connotative (ex: snow no school, skiing) vs denotative (dictionary meanings) Onomatopoeia cultural representation (how it sounds: syntactics. Relationship among signs in formal process (e. g. grammar) Grice"s axioms: quantity amount of talk, quality truthfulness, relevancy topic, manner organized. A person"s behavioral intention depends on the person"s attitude about the behavior and subjective norms: attitudes generally lead to behavior, beware of influence of social norms. Functions of attitudes: utilitarian reward, social adjustive relation to others (showoff, value expressive- show off values. Extent to which someone is conscious of their appearance to others.