COM CM 525 Study Guide - Final Guide: Animal Liberation Front, James E. Grunig, Ron Pearson

• School: Boston University
• Department: Mass Communication, Advertising & Public Relations
• Course: COM CM 525
• Professor: All

Document Summary

Donald k. wright spring 2012 exam 2. Be able to answer these short-answer or essay questions: why does al golin say, trust is the most basic element of social contact? (fb pp. It is a presumption of manipulation and control, if not outright coercion, that dehumanizes audiences. Pr should be based on a worldview that incorporates ethics: what four criteria compose the foundation of all systems of ethics? (fb p. 173) Day, what would happen if we let people establish their own standards of conduct? (fb p. 174) It would create social anarchy, ethical anarchy: discuss the strengths and limitations of codes of ethics in public relations. (fb p. 183; dkw 1 pp. Every code of conduct comes with a sense of charisma that enhances the professionalism and occupational selfworth of practitioners that comes with it. Can be help to professional newcomers by educating them about moral guidelines and sensitizing them to ethical problems generic to their field.