SMG MK 323 Study Guide - Final Guide: Distribution Center, Outlet Store, Multichannel Marketing

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Wholesalers: firms that buy products from manufacturers and resell to retailers. Supply chain management = marketing channels + logistics. Marketing channel: set of institutions that transfer the ownership of and move goods from the point of. Logistics management: planning, implementing and control the efficient flow of raw materials, in- process inv, and finished goods from origin to the point of consumption. production to the point of consumption; supply chain. Part of supply chain responsible for movement and control. Supply chain management also considers relationships between members to provide optimal value to customers. Each step in supply chain should add value. Traditional distribution was long and susceptible to missed deliveries. This led to firms stock piling inventory, which increased costs. Distribution center: facility for receipt, storage, and redistribution of goods to company stores or. Flow 1 (customer to store): sales associate scans upc code and customer receives receipt.

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