CSCI 1021 Study Guide - Software As A Service, Ad Serving, Wi-Fi
30 Mar 2014
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Document Summary
True sustainable advantage comes from assets and business models that are simultaneously valuable, rare, difficult to imitate, and for which there are no substitutes. advantage by enabling an imitation resistant value chain; strengthening a firm"s brand; collecting useful data and establishing switching costs; creating a network effect; creating or enhancing a firm"s scale advantage (related to size); enabling product or service differentiation; and offering an opportunity to leverage unique distribution channels. A firm should be wary of adopting software packages or outsourcing portions of its value chain that are proprietary and a source of competitive advantage. technologies and business methods can be copied, so managers should think about creating assets like the ones previously discussed if they wish to create truly sustainable advantage: nothing lasts forever once strong assets as obsolete. create and leverage the assets needed to challenge incumbents. mover.
