MKT 702 Lecture Notes - Swot Analysis, Dollarama, Organizational Culture
30 Mar 2014
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Do the reading prior to class to answer the labs. Lab 2 questions: napolean used 120 paces per minute vs. 70 paces per minute. Lived off the land rather than bringing supplies. Flow of the resources of goods in markets. To meet the demands of the modern era, we need to be looking across the organization, not just sales or product: modern marketing management techniques, us mint. Core marketing concepts (needs/wants/targets/positiong: silos, silos are independent, and departments are silo"ed and the organization is fragmented, the new 4 ps, people, processes, programs and performance. Labs: if you miss a class, will disregard 1 lab mark for everybody!!! Yay (best 6 out of 7 lab marks) Define it: implementing and evaluating cross functional decisions. Marketing helps to try to bridge those silos throughout the firm. Strategy requires approaching it from a new perspective, innovating.
