CMNS 260 Lecture : Lecture Week 7
31 Mar 2014
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Document Summary
In the research wheel, we are finished designing the study now. **what we are using for assignment 2, connect the lecture to it. Example: studying the effectiveness of public service announcements for safe-sex practices. Census for taxation, military service originally an exhaustive inventory of all members of target population recent modifications controversial. The way we design surveys has very real implications for how they are answered. Voluntary surveys response rates varied widely by location, socioeconomic status, ethno- cultural origin, family status. People with higher levels of education, higher-status jobs, higher incomes and older people had higher response rates. New techniques sampling and idea of empirical social research (measurement) Demand economic and political interests (market research and polls) social goals (ie. welfare, poverty, etc. ) Popularity of scientific methods & quantitative research in early 20th centaur. Step 1 develop hypothesis decide on type of survey (self-administered or interview) Write survey questions and response categories (for close-ended questions)
