MKT 100 Study Guide - Midterm Guide: Scantron Corporation, Interactive Media, Variable Cost

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Marla Spergel

Document Summary

Business, financial or stats calculator with npv capabilities. Part 1 metrics: 20 questions 3 marks each for a total of 60 points. Part 2 concepts and content: 20 questions 2 marks each for a total of 40 points. Please enter the version number located on the bottom of the page on the top right of your scanner form and circle. Each question is independent from the previous question. Please allow time to fill in your scantron. The exam will not be marked unless both the original test and scantron has been returned. Average rich media display time = total rich media display time/total rich media impressions. Breakeven = fixed costs / contribution margin breakeven in sales = (fixed costs / contribution margin %) Click through rate = # clicks / # impressions x 100. Cost of goods sold = selling price / (1+mark-up%) or selling price*(1-margin %)