COMM 121 Study Guide - Midterm Guide: Pragmatism, Max Horkheimer, Mediainfo
Document Summary
: plural of medium; media facilitate communication between sender/receiver of: media message, media in the 21st century marked by massive change; yet for the most part, audiences do the same thing with their media choices, despite drastic change, we are still doing what we"ve always done; we are audiences of . : process in which we learn/internalize values, norms, beliefs of a society and in doing so develop a sense of self; we learn that these roles are learned: through engaging with others, we learn about ourselves, we learn to perform these social roles (students as the students, professor as the teacher, etc. , structure, agency. : independent action, intentional, there is a tension between the two: structure constrains human agency while human agency simultaneously alters social structures, through school, family, religion, work, etc. we learn social norms, ex. school term is september to june because of old farming schedule/agriculture;
