Psychology 2070A/B Chapter Notes - Chapter 6: Kaleidoscope, Product Placement, Elaboration Likelihood Model

• School: Western University
• Department: Psychology
• Course: Psychology 2070A/B
• Professor: Phills

Document Summary

Attitude: an evaluation of a person, object, or idea. An attitude is made up of three components: An affective component emotional reactions toward the attitude object. A cognitive component thoughts and beliefs about the attitude object, and. A behavioral component actions or observable behavior toward the attitude object. Affectively based attitude: an attitude based primarily on people"s emotions and feelings about the attitude object. Affectively based attitudes have three things in common: They do not result from a rational examination of the issues; They are often linked to people"s values, so that trying to change them challenges those values. Cognitively based attitude: an attitude based primarily on a person"s beliefs about the properties of an attitude object. Behaviorally based attitude: an attitude based primarily on observations of how one behaves toward an attitude object. Self-perception theory under certain circumstances people don"t know how they feel until they see how they behave. Comparing affective, cognitive, and behavioral bases of attitudes.