PSY 331 Chapter Notes -Cognitive Dissonance, Balance Theory
1 Apr 2014
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Predicting behavior: right attitude object, accurate measurement, specific attitude, make accessible, strong attitudes. Balance theory: we have a preference for balanced relationships, motivated to restore balance. Festinger: we"ll do crazy stuff for consistency (cognitive dissonance theory: we seek consistency between thoughts & actions, we feel tension ( dissonance ) when inconsistent, we are motivated to reduce dissonance. Sometimes we can change behavior: easier to change attitude. Asked to tell next participant it was very interesting: lie = attitude-behavior inconsistency! Manipulation: paid either or to lie. !we want to feel like the effort we put in was worth it. I lied because of $ : explains inconsistency: low dissonance = no attitude change. I worked so hard it must have been worth it . Initiation (hazing: unpleasant experience, do we typically choose this, inconsistency, how do we resolve, people are less likely to drop out after that tough initiation process.
