ECON1131 Lecture Notes - Profit Motive, Price Discrimination, Deadweight Loss

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Market power (monopoly power): a market situation in which an individual firm faces a downward-sloping demand curve for its product. Pure monopoly: a market situation in which an individual firm faces a downward- sloping demand curve for its product. Pure monopoly exists when the industry consists of a single firm. The model of pure monopoly allows us to explore the effects of market power in and of itself without having to consider the endless possibilities associated with strategic interaction among firms. All firms, whether they have market power or not, maximize profit by following the same general principle: produce the output at which marginal revenue equals marginal cost. 1: q1 is the maximum quantity the firm can sell if it sets price at p1 or, 2: p1 is the maximum price the firm can charge it if chooses to sell output q1.

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