COMM3330 Study Guide - Final Guide: Antipositivism, Chi-Squared Distribution, Kurtosis

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Survey research: b&b chapter 8 and lecture: what types of data do researchers gather with surveys and what challenges are involved with each, levels and kinds of factual knowledge held by respondents, cognitive beliefs or perceptions about some phenomenon, affective feelings or emotional responses, reports on behaviors, trait or state orientations or dispositions, networks of communication, demographic features, challenges: Respondents will answer questions when don"t know a lot about a topic: what are the guidelines for asking good questions (i. e. , things to do and things to avoid when developing survey questions), create good open ended and good closed ended questions, create questions with clarity, avoid double barreled questions, respondent, make simple questions, avoid negative wording, avoid biased wording, what are some strategies to consider when working on survey question ordering/organization, randomize, use more than one version of the questionnaire broad, open questions appear first followed by narrow,