Management and Organizational Studies 2320A/B Lecture Notes - Dollarama, Best Buy, Tiffany & Co.

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 2320A/B
• Professor: Dean Proessel

Document Summary

Placement: as the last p of 4ps analysis, which weight heavily in b2b business and has alot to do with not only the physical locaiton of the business. As marketers you must understand, the location and placement of your product and distribution channel are important for retailer business and for customers. Distribution channels, supply chain and logistics are related. Distribution channel consists of instributinos, from manufactures to the end custmers, but we talk all the sections as dif fernt seperate instutitions. Supply chain management both distribution channel and logistics management are parts of supply chain management. Are about managing the activities going on within and between institutions to make sure it flows and efficient. Without an intermediary: a retailer must go to variety of brand and products companies to get the product available for the customers. Ex: 5 brands of tv, 4 customers, 5*4=20 transaction.