GGR252H5 Study Guide - Joe Fresh, Sobeys, Home Hardware
Document Summary
Changes in economic organization: decline of standardized merchandizing, increase in niche segmenting market (based on age, occupation etc. ) creating particular lifestyle. Not only about market but about stores too (gap gap adults, kids, babies)maximizing sales through this: market segmentation all products are the same. If increase of product output, then increase in production. Destandardize high level of production: incorporation of information technology barcode : tells how many items have been sold, outsourcing - move things to low economy. Increase market, and look particular market lifestyle. (seniors, teens, kids, etc. : shift from push to pull manufacture retailers are pulling particular goods from manufacture. They are determining what is being sold. (think about size of retailers, usually the size of retailers) First to do this was walmart they began to put pressure on suppliers. They need to go find low wage economy, since they need to find goods that are cheap. Big box stores they sell everything.
