COM CM 380 Lecture Notes - Venn Diagram

• School: Boston University
• Department: Mass Communication, Advertising & Public Relations
• Course: COM CM 380
• Professor: Mina Tsay- Vogel

Document Summary

Goals: show you have an understanding of the application of the theory to real life, challenge/support theoretical assumptions/propositions, incorporate own opinions on the questions you raise, be thought-provoking and valuable in enhancing understanding. Evaluations based on: quality, creativity, organization, references/writing (110 pts each) Theory criteria and evaluation cognitive approach media effects uses/gratifications mood management enjoyment and meaningfulness stereotyping of social groups persuasion . Relational process: creation (encoding) and interpretation (decoding) of messages. What is a theory: backed up by research and examples cant be proven, educational hunch, organized system of knowledge. Metaphorical theories: theories are like: nets, lenses, explore unexplored terrains, look at from another perspective, maps. Theory criteria: explanatory, predictive, simplistic, testable, useful. Is there a relationship between homicides and icecream trucks: correlation not causation. Buffalo theory: slowest and weakest buffalo in the back are killed first survival of the fittest, worst die and better live. Brain is similar!: kills slowest brain cells, drinking makes you smarter.