CAS HI 282 Study Guide - Midterm Guide: Silent Film, Town Crier, Linoleum
3 Apr 2014
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Class 1: the roots of american consumer society. 1690-1740: england and scotland and mainland colonies: middling classes began to purchase manufactured goods. Promoted by window displays, newspaper ads, world of mouth. Not by who was more efficient, but by customer demand: molded by mass marketing and conscious creation of imaginary necessities. Back in america: fear of economic enslavement by credit, fears of political tyranny from stamp act. Tricked by americans, who traded back with them imaginary wants instead of real needs. But indians felt like they got the better end of the deal. Didn"t understand price fluctuations, still selective about what they would trade for. In native america, customer is always right: life of hunters, left with everything needed for winter hunt, returned, paid their debt, anything left over, they were given supplies and luxuries, if it didn"t go well Moved to new hunting grounds and stroked up business with new trader.
