REC280 Chapter Notes - Chapter 11: Product Measure, Pricewaterhousecoopers, Canadian Automobile Association
Document Summary
Advertising focuses on market close to province. Tapping into unique culture, history and beauty. Municipal governments and tourism associations. Some cities have separate accommodation tax to increase revenues that are set aside for regional marketing. Also promote vacation travel to area. Liaison between potential visitors and business that will host them. Catalyst for urban development and renewal. Create favorable image of community for tour and meeting planners, which increase tourism volume and profits. Run on membership fees; and offer members co- op advertising programs and trade shows. Site inspection: held for single prospective client @ clients expense. 2 categories: organizations that focus on market and those that focus on advocacy or lobbying. Cvbm and canada ski council= marketing oriented organization. Tourism industry association of canada (tiac) Put on seminars, sponsor events, conduct research and keep members informed about activities w/in their industries. Funded by memberships dues. Tourism sectors national voice.