PSY 331 Chapter Notes -Social Proof, Stereotype Threat, Social Influence

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Study of visual discrimination : six others in session, all sit around table. Twists: six others in sessions, all confederates, defined conformity , sherif (1936) lights on the walls, participants recorded it"s distance each day (each day, their scores became more similar to each other) Results: all sit around table 5 of 6 before participant, first two trials: correct answer. 50% conformed on half of the trials or more. Similarities: high levels of conformity, show power others have on our perceptions. Differences: sherif: task was difficult, physical reality was ambiguous, asch: task was simple, physical reality was very clear. Normative influence we fear the consequences of being deviant. Informational influence we want to be correct in our judgments: when we doubt own judgment , we look to others. Sherif study = informational influence, asch study = normative influence. Social support: larger group (up to ~8) increases conformity, asch (1956): conformity dropped if one confederate chose correct line.

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