COMM 102 Study Guide - Midterm Guide: Fax, Sitcom, Longitudinal Study

• School: U of M
• Department: Communication Studies
• Course: COMM 102
• Professor: Scott Campbell

Document Summary

We can"t directly share any sensations or experiences with anyone else (we are alone in that sense) Communication 5is a symbolic playing field that allows us to overcome this barrier between self and others. Human beings are constantly trying to overcome this obstacle with fb, cell phones, etc. Symbolic language- words do not mean anything on their own, but over time humans have come to terms on what words mean. Encoding content- the process of message construction (putting together a powerpoint is putting together and sending us the message) Decoding content- audience and effects understanding, interpreting, and applying (response to lecture- taking notes, texting, nodding off, etc. ) How you decode can affect how you encode (if everyone is depressed as a response to the message, the person will encode it differently next time) Cognitive- effects concern what you think (knowledge and beliefs) Affective- effects concern how you feel (emotions and moods, positive or negative- ambivalent, attitudes- global affective evaluations)