SOC101Y1 Lecture Notes - Web 2.0, Hybridity, Social Network

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9 Apr 2014
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Mass media helps us forge our every identities, our notions of gender, our sense of class, of ethnicity and race, of nationality, of sexuality. Mass media help shape our vision of the world, our values, how we think, how we feel, what we believe, what we fear, how we should believe. The term mass media refers to print, radio, television, and other computer- meditated communication technologies. Media signifies communication does not take place directly through face-to- face interaction but rather technology intervenes or meditates in transmitting messages from senders to receivers (media is plural of medium) Communication via mass media is usually one-way, or at least one-sided (although internet and social media are an example of two-way communication) Theories of media effects: functionalist, conflict, feminist. Mass media perform important functions including the following: surveillance what is happening in the world, interpretation selection of stories and tell us how we should respond, act as agent of socialization, provide entertainment.

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