PSY 0105 Study Guide - Cognitive Load, Normative Social Influence, Aloha Festivals
Document Summary
Ex. how we feel about ice cream: implicit: attitudes that are involuntary, uncontrollable, and at times unconscious. Good every time the student said something positive; on a later survey, those who were positively reinforced rated the event more highly: observational learning: watching friends and family. Strength of attitudes: strong attitudes are stable, more resistant to persuasion, and predict behavior more accurately, these are important mainly because they can predict behavior, higher commitment; more certain that you are correct. Ex. if you have a strong attitude about a pro-choice ruling, you probably believe it is the correct political choice: highly embedded; more connected to other things/attitudes. Pro-choice beliefs are probably linked to attitudes towards women, so you"d have to also change that to change your belief about abortion. If you like dogs, you probably know a lot about them and vice versa. 10/2: ex. if you had a dog, you probably like them because you spent time with one.
