Management and Organizational Studies 1021A/B Chapter Notes -Outsourcing, Cognitive Dissonance, Toothpaste

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 1021A/B
• Professor: Prof

Document Summary

Consumer behaviour: is the actions a person takes when purchasing & using products & service. Purchase decision process: the stages that a consumer passes through when making choices abt which products and services to buy. Is the initial step in the purchase decision, occurs when a person. Problem recognition realizes that the difference between what he or she has & what he or she would like to have is big enough to actually do sth abt it. In marketing, advertisements or salespeople can activate a consumer"s decision process by showing the shortcomings of a consumer"s cellphone and the advantages of owning a smartphone. 1st, internal search: they scan their memory for knowledge of or previous. 2nd , external search; this is especially needed when one does not have much past experience or knowledge, the risk of making a bad decision is high, and the level of interest in the product is high.