COMM 1100 Lecture Notes - Chicken Soup, Internal Consistency, Penicillin
11 Apr 2014
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Senses and experiences: must see something to believe it, example: the earth is flat, can"t rely on senses. Don"t see something you"re not looking for. Scientific method: the daily show, galileo, chicken soup: ancient cold remedy. Greek treatise to treat various respiratory issues. Based on facts, maybe not true, but educated: hypothesis, design experiment, conduct experiment and collect data, confront hypothesis, stats, communicate results, not a guess, well supported explanation for explanation of. Theoretical stimulus and response: operational definition. Make something you can"t see, something you can. Self control example: fast for 8 hours, don"t eat the cookies/radishes. Independent and dependent variables: independent- the researcher controls; independent of the participant"s control; variable because it has at least 2 levels or groups. Prof. albert badura: bobo dolls, what effect do aggressive role models have on people, showed that kids were more aggressive and imitated the model. What makes a theory good: falsifiable- can be tested and rejected.
