SOCI 2445 Lecture Notes - Lecture 5: Web 2.0, Relative Deprivation, Liberal Democracy
14 Apr 2014
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Mass media: everyday life and neo-tribes, mass media defined and studied, media bias, mass media effects and audience, mass media, the news, and web 2. 0, mass media and power, midterm discussion, optional homework. Everyday life: most of us see ourselves as self-determined, that is, autonomous beings that have both the ability and capability of acting according to the ends we seek, ex. We make trivial decisions such as what will i eat?" as well as bigger decisions such as where will i obtain my degree and what will it be?": yet, our environments influence us. We are the product of the interaction between ourselves, others and the environments we inhabit: we"ve talked about the social and its enabling and constraining influence. Massive institutions such as education and technology, or gender, race and sexuality: print, television, radio and background music in supermarkets. In the background music of supermarkets, nothing is left to chance.
