Sociology 2173A/B Study Guide - Midterm Guide: Mass Society, Conspicuous Consumption, Thorstein Veblen

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Feudalism/capitalism: feudalism collapsed not just because capitalism was grounded in the. In other words as a result of conflict between ruling ideas land as power vs. land as commodity. Sell them to primary manufacturers as potential customers. Marxist version of ideology: economic relations (relations between boss/workers) provided a model for social relations in general. In feudalism: relations of power = orderly, hierarchical, coercive, not open to challenge. In capitalism: hierarchical, coercive, less orderly (due to competition), less stable, underwritten by a creed saying success was based on individual merit + ambition. Inequity seen by those at the bottom rung: a set of messages generated by the ruling class which are designed to produce. Unit 1. 2: background ii - characteristics of mass society. Imperialism consumption: consumer boom due to: conditions of post war period (pent up economic demand in the form of personal savings + low interest government loans + mushrooming private credit, phenomenon driven by a specific economic agenda.