PSYC11H3 Lecture 3: Lecture 3.docx

38 views4 pages
14 Apr 2014
School
Department
Course
Professor

Document Summary

Advantages of surveys: cost effective, easy to get large samples, cover large geographic areas, easy to analyze, data entry and stats, familiar to most people, generally don"t make people apprehensive, less intrusive than other lab methods. Inability to probe responses: no qualifying information, no nonverbal communication, cannot guarantee that responses are accurate, respondents may intentionally falsify their info, respondents may be unaware of their emotions/attitudes, cannot guarantee that respondents are real, spouses sometimes complete survey"s on the others" behalf, kids complete survey as a goof, limits samples to only the literate folks. General considerations: clarify study goals, survey should be developed to directly address study goals, develop plan for statistical analyses during design stage, know how each question will be analyzed, keep the questionnaires short, long questionnaires get less response than short ones, avoid temptation to ask questions because it would be interesting to know , make it convenient.

Get access

Grade+20% off
$8 USD/m$10 USD/m
Billed $96 USD annually
Grade+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
40 Verified Answers
Class+
$8 USD/m
Billed $96 USD annually
Class+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
30 Verified Answers

Related Documents