HIS102Y1 Lecture : HIS310H Lecture March 11.docx
Document Summary
Strong link between identity and income: as you do better you will move up the price ladder in a predictable way, tension between standardization and fragmentation, alfred sloan, a car for every purse and purpose , planned obsolescence, narrowcasting on tv. Different audiences at different times of the day: postwar segmentation and psychographics, social research inc. (sri, burleigh gardiner, sears roebuck, sri, workingman"s wife: her personality, world and life style (1959, more money to spend does not necessarily make a working class person middle class; both groups may buy many of the same things, but often for different reasons; there are important differences between them as people , the representation of class and lifestyle, separation in price, two different divisions at work in this type of thinking (working man"s life) There are really 8 different clusters of women: good life women (working, married, no children, the challenge (working, married, children, dependent (not working, unmarried, no children, social context, youth".
