04:189:101 Lecture Notes - Lecture 5: Master Sergeant, Mass Media, Intentionality

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04:189:101 Full Course Notes
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04:189:101 Full Course Notes
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2 11 14: roadmap, 1. review, 2. How does it go through circuit: transmitters decode/encode. Field of experience: people from different experiences can understand each other better. Noise understood when experience isn"t shared: katz & lazarsfeld. Two-step flow: mass media & interpersonal level, info goes through mass media level but persuasion actually happens at interpersonal level, wrapping up 8 models , westley & maclean. Ex: journalism staff: a = reporter at crime scene, solid lines = evidence/msgs being taken in, c = editor, dashed line = feedback/potential msg, b = readers of newspaper. Signals & potential msgs: signals = cues that may/may not pick up. Circular model, via feedback: not one-way or two-way. Research context = journalism (1955: frank dance. Emphasis on role of time (introduction: as time progresses, comm moment unfolding, moments are never gonna happen again. Comm = dynamic, evolutionary; always in motion.

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