ECON344 Study Guide - Brand Equity, Private Label, Frequency Distribution
Document Summary
Speciality-customer show strong preference that they will extend effort to search for that supplier. Shopping-furniture, apparel, fragments spend time comparing alternatives. Convenience-don"t spend much time searching (soap, soda) Boost sales of the core brand: brand dilution. Benefits the participating brands by attracting the consumers of one brand to the other (ex. Same products and made in canada, natural and organic tags must meet specific tests before placing such terms on their label. Dry cleaner, restaurant: economic importance of service, service sector is 70% of canada"s economy, developed economies are increasingly service oriented economies. High value placed on convenience and leisure: there are 4 unique characterisitics affecting service. Intangible- a characteristic where a service cannot be touched, tasted or seen like a pure product can: requires using cues to aid customers, atmosphere is important to convey value, images are used to convey benefit of value.
