COMMERCE 2MA3 Chapter Notes - Chapter 4: Reference Group, The Rejected
17 Apr 2014
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Chapter 4: consumer behaviour: consumer behaviour: process through which buyers make purchase decisions, b = f(p, e) American cities: i. i. ii. iii. iv. v. Determined by occupation, income (income not always a primary factor), education, family background, and residence location. 1. group and then influence others in their purchases. Opinion leaders: trendsetters who purchase new products before others in a. Individuals tend to act as opinion leaders for specific goods or services based on their knowledge of an interest in those products. Average spending more than the average spending of canadian population. By 2031 going to be largest cultural group: family influences, the family group is perhaps the most important determinant of consumer behaviour because of the close, continuing interactions among family members. Family structure is changing over the last century due to. An increase in the number of childless couples. Children staying at home longer: marketers describe the role of each spouse using 4 categories:
