PSYC 101 Chapter Notes - Chapter 7: Echoic Memory, Sensory Memory, Encoding Specificity Principle
18 Apr 2014
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Memory: retention of information or experience over time. Encoding can be influenced by the levels of processing. Levels of processing refer to a continuum from shallow to intermediate to deep. Deep processing m o m (we give meaning to the word) We link new info into what we already know. Imagery: the most powerful way to make memory distinctive. Dual-code hypothesis: paivio argues that memory is stored in two ways) : verbal code- a word or label, image code- highly detailed and distinctive. Memories for pictures is better than memory for words because pictures or images are stored as both image codes and verbal codes. Memory storage: encompasses how information is retained overtime and how it is represented. Richard atkinson-richard shiffrin theory (1968): memory storage involves 3 separate systems: Sensory memory: fraction of a second to several seconds. Short-term memory (stm): up to 30 seconds ex.
