PS102 Lecture Notes - Cocktail Party, George Sperling, Sensory Memory
Document Summary
Before known meaning or after decide what will be stored. Cocktail party phenomenon: in conversation with someone but stop when: dividing attention name is heard in other conversation happening directly with them--late filtering model. Brain perceiving all sorts of things going on but primary focus is what is: divided attention : multitasking. Learning new skills: levels of processing: craik and lockhart (1972) Incoming info processed at different levels o: figures 7. 2, enriching encoding: improving memory, elaboration: linking stimulus to other information at the time of encoding. Making examples: visual imagery: creation of visual images to represent words to be remembered. Easier for concrete objects: dual coding theory: self-referent encoding: making info personally meaningful, storage: maintaining info in memory, plato and aristotle. Memory like block of wax, different for everyone: atkinson and shiffrin 1968 info processing theory. Sensory, short term and long term: sensory memory, briefly preserved info in original sensory form, audio/ visual-1/4 second, george sperling.
